CONTRIBUTED BY KARA KENNEDY
ALABAMA ––
A picture is worth a thousand words. With that in mind, we want to see your vacation photos. The Alabama Tourism Department’s new social media promotional campaign, Post Rewards, invites visitors to share the unique moments from their travels through Sweet Home Alabama.
Through September, visitors can post photos of their favorite vacation memories in Alabama and tag them with the hashtag #SweetRewardsAL in the caption for a chance to win Sweet Home Alabama swag. To submit entries on Instagram, post your photo with the hashtag #SweetRewardsAL. To submit entries on Facebook, add your photos to the comments section of the Post Rewards post found at this link: https://alabama.travel/article/post-rewards.
The Alabama Tourism Department’s Agency of Record, Intermark Group, launched the campaign recently to capture the feel and ambiance visitors had about vacationing in Alabama. The agency’s main goal is to show the emotional connection that visitors have to the state through images that record their favorite destinations and vacation experiences. Another goal of the campaign is to show the hidden treasures and places of Alabama so viewers will ask the question, “Is that in Alabama?,” striving to further drive conversations centered on the beauty and wonder of the state.
“We can promote the state through our eyes any day of the week,” said Lee Sentell, director of the Alabama Tourism Department. “People typically follow the recommendations of their most trusted sources who have experienced something before. This campaign gives people an opportunity to see Alabama through the eyes of visitors who intentionally choose to vacation in our state.”
The Post Rewards promotion runs through Sept. 30. To learn more on how to participate: https://alabama.travel/article/post-rewards.
About the Alabama Tourism Department:
The Alabama Tourism Department has won honors from World Travel Market: London, United States Travel Association, National Council of State Tourism Directors, Travel Weekly magazine, the Southeast Tourism Society, Southern Public Relations Federation and others for its tourism marketing campaigns. Alabama was only one of six states that did not suffer severe tourism losses due to the pandemic, and in 2021, the state’s tourism rebounded significantly with 28.2 million visitors vacationing in the state and a record amount of nearly $20 billion on travel and tourism activities spent. For more information, please visit Alabama.Travel.