Wickles Pickles Announces Pickle Beer Collaboration

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HI-WIRE BREWING

DADEVILLE —

An unusual yet oddly beloved pair unite in this collaboration between two acclaimed innovators within each field — Dadeville, Alabama-based Wickles Pickles and Asheville, North Carolina’s Hi-Wire Brewing.

“Here in the South, we love our pickles and a nice, cold craft beer, and now we love Hi-Wire Brewing’s Wickles Pickles Beer,” said Will Sims, co-founder of Wickles Pickles alongside his brother, Trey, and their buddy Andy Anderson. “We can’t think of a better combination than our 90-year-old custom blend of spices at work with an award-winning brewery known for fun and approachability.”

Hi-Wire Brewing’s Wickles Pickle Beer (5% ABV) is an easy-drinking sour ale brewed with all the pickle-making ingredients you would expect including cucumbers, dill, coriander, Himalayan salt and black pepper. Cracking open a can conjures the same tangy aromas that come with twisting the lid off of a pickle jar, while the beer is refreshingly tart with notes of fresh dill and subtle spice reminiscent of Wickles Pickles’ famously sweet, sour and spicy brine.

“It was a fun challenge bringing Wickles’ unique flavors into a beer,” said Hi-Wire Head Brewer Luke Holgate. “While many flavors in pickles clash with beer, we were able to take advantage of Wickles’ bright dill flavor and peppercorn spice to build on a tart ale that’s refreshing and crushable.”

This limited release is rolling out now in four-packs of 16-ounce cans across Hi-Wire’s nine-state distribution footprint as well as the brewery’s eight taproom locations. A limited number of cases were also available for shipping directly to consumers in 34 states at shop.hiwirebrewing.com but sold out the day of their release.

“We’re truly excited (and thirsty) for this partnership and particularly happy that this ‘Wickedly Delicious’ brew is going to be available just in time for SEC football across Hi-Wire’s growing taproom footprint — cheers to that,” Sims said.

ABOUT HI-WIRE BREWING

Hi-Wire Brewing is known for producing approachable and balanced lagers and ales, most notably Hi-Pitch Mosaic IPA, Lo-Pitch Hazy IPA and Pink Lemonade Session Sour Ale, and it boasts an award-winning sour and wild ale program. Founded in Asheville, North Carolina, in 2013, Hi-Wire has three locations in Asheville — the Biltmore Village Production Facility, Taproom & Event Space, the South Slope Specialty Brewery & Taproom located downtown and the RAD Beer Garden & Distribution Center in the River Arts District — along with taprooms in  Durham, North Carolina; Knoxville, Tennessee; Wilmington, North Carolina; and Charlotte, North Carolina. Additional locations in Birmingham, Alabama, and Cincinnati, Ohio, are set to open in the next 12 months. Hi-Wire Brewing’s Great American Beer Festival and World Beer Cup award-winning beers can be found on draft and in cans across North Carolina, South Carolina, Tennessee, Georgia, Ohio, Kentucky, Alabama, Virginia and Indiana. To learn more about the company, visit hiwirebrewing.com.

ABOUT WICKLES PICKLES

In 1998, a 90-year-old secret family pickle recipe once reserved for family and friends was unleashed to the public as Wickles. Today, Wickles Pickles is known as the South’s best pickles. Its custom blend of spices and fresh ingredients produce sweet, tangy and spicy pickles, relishes and spreads — a wickedly delicious experience unlike anything else. An iconic fixture at any gathering, tailgate or meal; no other pickle has this much personality, earning Wickles a fanbase across the U.S.  Learn more about our delicious products and grab some for yourself at wicklespickles.com/.

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