CONTRIBUTED BY UNITED WAY OF LEE COUNTY
AUBURN —
Kerissa Justice has joined United Way of Lee County as marketing specialist and will focus on educating stakeholders about the ways the organization serves the community, said Executive Director Tipi Miller.
A 2020 honors graduate of Troy University with a degree in broadcast journalism and a minor in public relations, Justice joins United Way after working the past two and a half years as a technical media producer at WSFA 12 News, the NBC affiliate in Montgomery.
“I was looking for a job that would allow me to use my creative abilities but also make a difference in my community,” Justice said. “My greatest desire is to serve people and I’m proud that I can do that for the residents of Lee County.”
The marketing specialist is a new position at United Way. Previously, the organization had a campaign manager and executive director. When Miller became executive director in June 2022, she assumed many of the campaign manager duties while the marketing specialist position was created.
“We welcome Kerissa with her passion for her work and her experience in the broadcast business,” Miller said. “Kerissa’s work with various television, radio and social media outlets makes her a perfect fit for marketing United Way to the community.”
While Justice will assist with all campaign activities, marketing will be her primary role.
“I plan to bring a greater presence in the community for the United Way,” Justice said. “I want to strengthen community engagement and support through education and awareness of the work we do and the organizations we fund via means of a stronger social media presence and mutually beneficial relationships with media organizations.”
Justice became familiar with United Way’s community impact during her career in local news media. She first learned the importance of volunteerism as part of a Girl Scout troop growing up.
“My heart is for people,” she said. “I am motivated by United Way of Lee County’s mission to increase the organized capacity of people to care for one another.”
Justice intends to use her skills in print, mobile and broadcast journalism, along with her photography, videography and design talents to expand United Way of Lee County’s media presence with the ultimate goal of generating resources for partner agencies that serve people within the organization’s emphases of education, health, crisis, families and community.