Nielsen and Sagamorehill Broadcasting announce multi-year agreement for local television services


Special to the
Opelika Observer

Nielsen (NYSE: NLSN) and SagamoreHill Broadcasting, LLC announced last week that they have reached a multi-year agreement for Nielsen Local TV measurement services for two markets. The stations are WVNC-NBC and WLTZ-NBC/WLTZ-DT2-CW, respectively, in Watertown, N.Y. and Columbus, Georgia. (Opelika.)
“We are pleased to be working again with Nielsen,” said President and CEO of SagamoreHill Broadcasting. Louis Wall. “Their local TV audience research, which includes coverage of broadcast-only homes, will enable us to accurately and comprehensively show our value to advertisers.”
Nielsen combines the scale of big data with in-market local panels to provide the industry with complete, unbiased coverage of the local marketplace including viewing in broadcast-only homes. Nielsen remains the only true persons-level measurement service available to the marketplace.
With this new agreement, SagamoreHill TV stations will utilize a comprehensive suite of Nielsen data to demonstrate value to advertisers.
“We’ve always had a great dialogue with SagamoreHill Broadcasting and are delighted to provide them with local measurement again,” said Nielsen Local EVP and Managing Director Catherine Herkovic.
“We look forward to working with them to showcase their value to advertisers and empower them with stronger measurement and insights that will drive bottom-line business results.”


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