City unveils new brand, website to Opelika citizens

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Special to the Opelika Observer

The City of Opelika announced Monday that it is releasing a new brand identity, which includes a new logo, clearly defined colors and new fonts.
Additionally, the city has launched a redesigned website this week. The new look and brand will be on signage, business packages, fleet graphics and buildings.
“For the last 10 years, we have primarily used the city seal. We will continue to use that for official business, like council minutes, proclamations and resolutions,” Opelika Mayor Gary Fuller said. “But, we felt it was time to create a brand that can carry us forward. The new look better suits the Opelika we know and love today. The evolution and history of our great city is reflected in this new brand. We’re excited to finally share the new brand and our new website with the community.”
With the new ADA compliant website, www.opelika-al.gov, the city is introducing a what they deem a more convenient, seamless platform that includes a “Community Voice” module where citizens can post ideas and comments about specific topics. This will also allow the city can provide accurate and timely information about various projects and things going on in the city.
The new website will also allow the city to quickly communicate news and information to citizens in an effective manner with the “Notify Me” and “Citizen Request Tracker” modules. Citizens can sign up for news and information delivered by email or text, and they can submit requests online for general concerns or issues.
“We want to exceed citizen expectations in all the ways we communicate. We are offering more ways for citizens to talk to us and to get a complete story,” said City of Opelika Community Relations Officer Leigh Krehling. “We’ll continue our social presence, but we hope that our new website will be the first place people seek information from the city.”
Krehling added that the changes indicate a positive direction for the city moving forward.
“Opelika is full of surprises. It’s a wonderful place to call home,” Krehling said. “We have a story to tell and it’s time to shout it from the rooftops. We are as good, actually better, than any other city in Alabama. We live and work beside passionate residents who make this community what it is. We also have a school system and the kind of jobs that draw the best workers and families here.”
Since last year, many people, including city staff, public relations professionals, consultants and business leaders, have worked together with Krehling to develop the new brand and website, which she said was done with care and attention to detail.
“It took hours of hard work and research. We interviewed citizens and staff to determine the thoughts and feelings about a new brand,” Krehling said. “There is nothing I love more than learning how people love Opelika. I am incredibly grateful to everyone who participated in the process. The number one goal has always been to do things to help our citizens and find solid ways to communicate in a timely manner. I think that citizens will find that the new website does just that. There may be a few hiccups along the way, but my department will continue to improve processes and avenues to connect with the public.”
The website address will not change. For more information, contact Krehling by email at lkrehling@opelika-al.gov or 334-705-5136.


Morgan Bryce

Staff Reporter

Opelika Observer
(334) 749-8003

(334) 749-8009 (f)

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