CONTRIBUTED TO THE OBSERVER
AUBURN —TRINDGROUP announced its 15th anniversary of partnering with businesses across the industrial field. For 15 years, TRINDGROUP has been trusted to enhance client communication and messaging channels through public relations, content creation, digital marketing, creative design and production.
In 2008, Jessie King and Kevin Smith founded TRINDGROUP originally as a creative boutique agency with the vision of helping local businesses in their area achieve their own business goals.
By working in several different industries over the years, the company recognized its passion to excel in industrial market segments. In 2016, TRINDGROUP transitioned to an industrial-focused agency.
TRINDGROUP’s expertise is in the B2B industrial and manufacturing sphere. The agency works with small, medium and large businesses in marine, water/wastewater, aquaculture, engineering, manufacturing, oil and gas and more. TRINDGROUP recognizes the strong connectivity among its client industry segments and views it as an opportunity to enhance agency knowledge of industrial markets to serve clients more efficiently.
“Our team does a phenomenal job collaborating with our clients to contribute to client successes,” King said. “The TRINDGROUP team is a wonderful collection of expertise, unique personalities and ,most importantly, colleagues who enjoy working with each other. That is what I am proud of the most.”
The agency’s name TRINDGROUP is made up of three components: “TRI,” “IND” and “GROUP.” “TRI” represents the agency’s three areas of focus in public relations, marketing and design; the “IND” represents the industrial focus; and “GROUP” represents the team dedicated to its clients. TRINDGROUP’s team of experts are communication and visual strategists highly skilled in public relations, strategic marketing, graphic design, brand development, website design and more.
In honor of the agency’s 15th anniversary, TRINDGROUP has chosen to work with the Auburn Student Veterans Association (ASVA) in its fundraising efforts.
The nonprofit organization serves as a beacon for military veterans transitioning into academic life at Auburn University. Each fall, the Auburn Student Veterans Association and the Campus Veterans Association (CVA) at the University of Alabama host Operation Iron Ruck to raise awareness of the veteran suicide epidemic. TRINDGROUP is contributing its public relations, marketing and design expertise to help elevate this event and support the veteran population that serves a vital role for its team personally and the veteran workforces of TRINDGROUP clients.
For TRINDGROUP, it said that the most exciting part of its milestone anniversary is having the opportunity to give back to the community by investing in the success of ASVA. To celebrate 15 years of TRINDGROUP, the agency wanted to make an impact in the community by finding a philanthropy it was passionate about, the organization said.
The organization said it knew its team’s skillset would be of value to a community partner in need of public relations, marketing or design. Ironically, one afternoon ASVA knocked on TRINDGROUP’s door, literally. The veteran workforce is significant to the success of many TRINDGROUP clients. Being able to support a local veteran organization and support its initiatives is a wonderful combination for TRINDGROUP, it said. TRINDGROUP has committed to drive forward ASVA’s passion for working with veterans by offering services and resources to strengthen Operation Iron Ruck this November.
Curtis Pippin, program coordinator for the Auburn University Veterans Resource Center, notes the influence from TRINDGROUP’s partnership with ASVA and Operation Iron Ruck.
“TRINDGROUP’s collaboration with the Auburn Student Veterans Association goes beyond mere professional assistance,” Pippin said. “It’s a genuine contribution to our community and mission. Their expert guidance has been pivotal in enhancing the impact of Operation Iron Ruck and the causes close to the hearts of veterans. TRINDGROUP’s support is more than technical; it’s emotional and deeply appreciated, solidifying their role as true champions for veterans in our community.”
