“The Firing Pin, LLC’ to expand business, relocate retail store

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Robert Noles/Opelika Observer

By Morgan Bryce
Associate Editor

An Opelika-based firearms and ammunition retailer is preparing for a major expansion in 2019.
Construction is underway on the future home of “Firing Pin Shooting Sports” at 2195 1st Ave., a project slated for completion in early January.
Currently located at 3900 Pepperell Parkway, the business’s new facility will feature a 12-lane indoor shooting range, increased retail space, classroom for firearm safety courses and tag of “Shooting Sports” added to the business’s name.
“We wanted to get as close as we could to Tiger Town without being in Tiger Town. With that being a hot spot for the city and the county, we just saw this as

the perfect location,” Edwards said. “There’s really nothing like this in the area … and the concept we’re bringing to town is unlike anything around here within reasonable driving distance.”
Edwards said the idea of opening an indoor shooting range has been his goal since opening “The Firing Pin” in November 2011.
Describing the range as an “extremely safe environment,” Edwards said the range will be built with concrete-filled cement blocks, steel baffles and rubber backstop for extra insulation and protection.
Patrons will be able to secure a wide variety of firearm rentals for use on the range, including pistols, rifles and even guns as powerful as a .50 caliber Browning machine gun.
“It’s very rewarding to be able to provide something like this to the community. I grew up with a passion for shooting, but nowhere to shoot, which I think is a big problem for a lot of guys today,” Edwards said. “I’m happy to be able to provide a safe environment that is comfortable and safe for everyone to use.”
Use of the range is $22/hour for non-members, so Edwards encourages those interested to look into memberships for more cost-effective options. Following are two membership packages currently available for purchase:
“First 100”
The cost for this package is $659 for one individual for the first year and a $539.40 membership premium locked in for life, pending intermittent membership renewals. Perks of this package include features like extra guest passes, range bag, custom-made knife, early access to the facility before its January opening and more.
“Founding Fathers”
The cost for this package is $3,500 for one individual for the first year a $3,000 membership premium locked in for life, pending intermittent membership renewals. Perks of this package include features like unlimited range use during business hours, private range access one hour before or after business hours, own private locker, unlimited machine gun and firearm rental, access to lounge, apparel and more.
For more information or updates, visit www.firingpinshootingsports.com or call 334-737-6444.

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